Building the relationships, conversations, and platforms that drive business growth.

Our Story

Turning ideas into results.

Strategy Concepts identifies business opportunities and accelerates growth by connecting decision-makers through strategic introductions, executive forums, and immersive experiences. Established in 2022 in Brooklyn, NY, we are a B2B strategy, communications, and event execution firm built to forge lasting relationships and deliver measurable impact.

Our team combines strategic vision with flawless execution, creating ecosystems of leaders who share a common mission and the momentum to move it forward.

Andrea Fallin greeting guests at a Strategy Concepts executive event

Team

Meet the team

Andrea Fallin

Founder

Founder of Strategy Concepts, an agency that creates strategic programs and executive experiences to foster collaboration and connect senior decision-makers across beauty, wellness, and retail. Since launching the company in 2022, she has partnered with clients including L'Oréal Dermatological Beauty, The Emerson Group, Maesa, and Drug Store News. With nearly 20 years of experience in media, partnerships, and brand strategy, she has held leadership roles at Racher Press, Chain Drug Review, Vendome Healthcare Media Group, American Express Publishing, and Scholastic. In 2026 Strategy Concepts expanded globally with its first executive immersion in Seoul, Korea.

Sheena Harber

Event Strategist

Over 15 years of experience in events and client experience, bringing ideas to life through clear planning, thoughtful design, and strong execution. Sheena believes the best events strike a balance between purpose and experience, where content, environment, and connection work together. Outside of work she finds joy in creating meaningful moments with family and friends, the same spirit she brings into the experiences she designs.